The Unboring CFO
Step 4: Calculate how many sales are needed to break even using the given formula.
With $3,170 in fixed costs and $230 profit per unit, we’ll need 14 sales to break even.
*Dog enjoying its feast with a big, satisfying lunch.*
Up to this point, we’ve gathered the following information.
Step 5: Calculate how many additional sales are needed to achieve $10,000 in net profit using the given formula.
With $230 profit per customer, we will need 44 additional sales to make $10,000 in net profit.
So, we would need a total of 58 sales (14 to break even and 44 more for profit) to achieve $10,000 in net profit.
Step 6: Check for any bloated fixed costs. Every $1 reduced from fixed costs directly improves net profit by $1.
There are not many ways to do this, but renegotiating prices or changing how you pay your employees from time-basis to result-basis would work.
Step 7: Find ways to reduce variable costs. A 20% decrease in variable costs on a $600 unit will bring an extra $2,400 in net profit, assuming the same number of sales—20.
There are not many ways to do this, but renegotiating prices or changing how you pay your employees from time-basis to result-basis would work.
Step 8: Get rid of underselling syndrome. Maximize the average sale amount and the frequency of sales per customer. Increasing the average sale amount by $100 can add an extra $2,000 in net profit, assuming the same 20 customers.
You can shift from selling monthly packages to quarterly packages. Cross-sell additional study materials. Upsell lessons with a more qualified tutor for a higher price.
Good job! You’ve nailed the basics of unit economics so far!
Think about your business—your unit economics are unique. So, the steps for increasing profit will be unique too.
Properly calculating and analyzing your unit economics might open your eyes.
The devil, of course, is in the details. You need to understand how to calculate customer acquisition cost, lifetime value, variable and fixed costs, and so on — and do it the right way.
A small mistake in financial management can lead to big losses that go unnoticed for years, snowballing into huge missed profits.
The Unboring CFO is here to help you.
1 week, 3 calls, a load of actionable insights!
First, we'll have a call to get to know you and your business better, and we'll also sign an NDA (Non-Disclosure Agreement).
Next, we’ll ensure your bookkeeping is accurate so we can use those numbers in our analysis. We can also recommend reliable bookkeepers for you, if needed.
Afterward, we’ll have a second call to show you the preliminary results we’ve come up with so far, and request more information.
We’ll help you uncover the most hidden and necessary numbers, even if you haven’t tracked them before — don’t worry.
On the third call, we’ll present you with all the graphs, numbers, and insights about your business.
The goal of the third call will be to create a plan that is achievable and will set new records for revenue and net profit in your company.
It will take us about 1 or 2 weeks, depending on how quickly we receive your data. You’ll see your business from an angle you’ve never seen before and come up with new solutions, even by yourself.
This will cost you $480.
Or…
Just $48 if you're willing to leave a review of our service (limited-time offer).
We're so sure you will enjoy the service that we’re ready to give you a no-questions asked 100% money back guarantee, if the result will not satisfy you.
See you on the onboarding call—ciao!
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